Notes

Dusting cobwebs
Giving the design of this website a small refresh.
“AI Inside”
The bad/better/best approaches to integrating LLMs into existing applications.
“Craft at scale” is a white whale
Mass-manufacturing and craft are mutually exclusive.
Consistent with what?
Consistency is good, as long as you pick the right frame.
On brand
My pitch for the strategic value of branding.
Death to process machines!
Why process principles are better than process playbooks.
There’s such a thing as “too helpful”
Remember to keep your customers needs and wants in mind.
Are you sure?
The three worst words in software.
Vinyl is dead. Long live vinyl.
How emotion and experience drives behavior.